A FAQs page is one of the most crucial thing your website must have. It is not only a great help for your customers, but it also brings many benefits to your site. But what does FAQs stand for first? FAQs stands for Frequently Asked Questions. Building good FAQs pages requires you to take some steps into account. And you wonder how to build a FAQs page! In this piece, we will see what FAQs pages are exactly and we will go through 7 efficient tips on how to create a FAQs page in a structured manner.
In questions and answers format, a FAQs page is, as its name suggests, a section featuring common and reccuring questions about a product or service that customers or visitors may ask. Thanks to this page, your customers get quick and instantaneous answers to their questions. As it offers them the content they really want, this page can improve the visibility of your site. Thus, it clearly can boost your SEO. In addition, a well-written FAQs page helps reduce emails and phone callls because customers have everything ready for them in it.
Steps for Building a FAQs Page
As a FAQs page should contain valuable information, you have to organize it well and make it very well-crafted. So, to help you, here are 7 efficient tips on how to build a FAQs page in a way that it addresses to your customers.
Gather Basic Information
This is the very first step you need to take when you build a FAQs page. You have to make sure that your FAQs page includes concerns your customers may have. To do so, you need to do some research on what questions you hear the most about your company. Make a list of the most generic questions and issues people used to search. After all, you have your support team to accomplish this task.
Group FAQs into Categories
After collecting these support questions, it is important to organize them well. To make FAQs easy to find and to navigate, it is a great idea to put them into categories. As there can be a lot of questions, you can, for example, group the questions by theme or topic. This way, visitors can easily get specific and relevant concerns they really desire. Apart from that, you should arrange the topics in a logical order. This means, it is better to begin with the most frequent questions.
Give short and concise answers
When writing your FAQs, always consider your customers and address to them directly. Therefore, for a good conversation, you should make your text clear and easy to understand. You need to avoid complicated terms that will confuse your readers. Moreover, you have to write in their language and go straight to the point for them to comprehend easily the answers you give them. It’s worth taking time to prepare these answers that satisfy the readers’needs.
Put FAQs in the best place
This next step is also one thing that really matters. It is important to place your FAQs page in the best position. So, you should make this page more visible so that people can find it easily. There are many great places you can choose to put your FAQs section. For example, in the pricing page of your site, the contact page, the support page, etc. Make sure you have it in a prominent place like in the menu or sidebar of your website.
Make it attractive
Like any other section of your website, your FAQs page should catch the readers’eyes. To make the content more appealing and easy to read, do not hesitate to use bullet points or numbers. Talking about it, you may want to know how to create compelling headlines for your content. You can also design the page by using different colors, fonts, etc. Apart from your well-created content, it is a good idea to add visual elements too. These can be images or videos to illustrate your text and clarify answers that seem more complex.
Another effective way to improve your SEO is to add external and internal links to your article. Links are not only for articles, your FAQs page should contain them as well. When you add links to your FAQs’answers, you offer readers more detailed information about other things they may want. Therefore, links are great tools to help customers find what they want easily.
Update it regularly
As there are changes that can be made over time, it is vital to adjust your FAQs page and make it always useful. You should take time to check the accuracy of all the answers and the relevance of all the questions. In one word, make sure your customers always get what they need when reading your FAQs page.
To put it in a nutshell, a FAQs page is so crucial and useful that it can’t be cast aside. Applying these tips for creating a FAQs page will bring surely success to your website. Thanks to the clear answers you provide your prospects in this page, it will not be that difficult for you to turn them into customers.
Want to add other tips or suggestions? Let us know in the comments below.